The study covers gms product portfolio and sales performance and analyzes its key operational strategies, focusing on its corporate structure and product. From this platform, all north american platforms b, c, and d were developed starting in 1936 through 1958, gm used four different designations for various bodyshellsplatforms with the abody for. Yoffie, interviewed by allyson macdonald may 08, 2019. In addition to showing off nearly a dozen vehicles, gm revealed an allnew electric vehicle platform with a new battery called ultium. To this end, gm ceo rick wagoner appointed the head of hr, kathleen s. What is giorgio globaland is this the end of the old.
A platform strategy is the mobilization of a networked business platform to expand into and operate in a given market. This event will gather a global community of executives to explore the economics and management of platform centered markets and discuss their implications for managers, industry and governmental policy. If you are a novice in business, this is the best strategy book to start off with. Sangeet is the cochair of the mit platform strategy summit at the mit media labs, an entrepreneurinresidence at insead business school, and an executive educator with harvard business school publishing. Sep 21, 2018 gm s vice president of global strategy, michael ableson, moves to a newly created position of vice president of electric vehicle infrastructure. Gm currently uses 26 platforms for its variety of vehicles sold all over the globe, but under the leadership of new ceo mary barra the american auto giant could see. His global strategy team will now report to fletcher.
This book is great for anyone who is interested in learning how to succeed in the modern economy. A version of this article appeared in the april 2016 issue pp. Bwide and bwideandstretched are the current iterations of an old platform developed by fiat and gm. Unlike software products that are managed, the evolution of ecosystems and their myriad participants must be orchestrated through a thoughtful alignment of architecture and governance. Didier rappaport, ceo of happn and founder of dailymotion over the past 20 years, i have witnessed firsthand how platform businesses like ebay and turo unlocked the power of communities and created enormous value for millions of people. Popular business strategy books showing 150 of 1,365 blue ocean strategy. Mar 04, 2020 gms new strategy echoes vw, which is also hoping to use its global scale to push a large number of electric vehicles on a single platform, increasing its chances of making a profit from the new. A business platform, in turn, is a nexus of rules and infrastructure that. The general motors a platform commonly called abody was an automobile platform, and was gms original, and oldest, platform used by all early gm products, beginning with the chevrolet superior. New ultium battery system underpins gms electricvehicle. At first glance, the automaker determined that only 390 of the more than 30,000 parts that go into each car were at risk. During the last decade, platform businesses such as uber, airbnb. How to create uncontested market space and make the competition irrelevant hardcover by. From this platform, all north american platforms b, c, and d were developed.
Platform ecosystems is a handson guide that offers a complete roadmap for designing and orchestrating vibrant software platform ecosystems. That sounds like a rounding error, but supply chain forecasting also showed that a persistent shortage of just a few of those 390 could shut gms entire production. Amazon did set out building its main business of selling books etc. This event is open to ide members at no cost, to the public for a fee.
Sep 04, 2019 what is giorgio globaland is this the end of the old platform strategy. Mar 04, 2020 in addition to showing off nearly a dozen vehicles, gm revealed an allnew electric vehicle platform with a new battery called ultium. An authoritative guide to the role of online platforms. Then you can start reading kindle books on your smartphone, tablet, or computer no kindle device required. Dissecting amazons platform play platform strategy by. If you have read a lot of books on strategy, this book will stir your thinking. Problems in an ecosystem usually manifest themselves first on the edges, not in the core, and the major suppliers to the detroit three have been in dire trouble for decades. How data helps large enterprises move to platforms. The authors of the business of platforms outline the myths and pitfalls of platform strategy. Toyota, gm and ford are becoming data acquiring companies. This event will gather a global community of executives to explore the economics and management of platformcentered markets and discuss their implications for managers, industry and governmental policy.
These platforms are established sets of axles, suspensions, and steering mechanisms which fit various bodies and powertrains from various marques that gm owns from the early twentieth century, a latin letterbased naming scheme was used to designate platforms. The book outlines the many dilemmas that todays cios face as businesses experience these changes. These platforms are established sets of axles, suspensions, and steering mechanisms which fit various bodies and powertrains from various marques that gm owns. General motors gm global product portfolio market segment. Gm vehicle sets platform info, specs, wiki gm authority. Gm shuffles ev, global strategy leaders ahead of ev push. She reiterated gms aim to sell 1 million evs per year in the u. Jan 18, 2018 gms goal is to design a global lineup with as much common components as possible, thus spreading engineering and research cost over more vehicles. Whether you are an it professional or a general manager, you will benefit from this book because platform strategy here lies at the intersection. Platform strategy tries to decode the economics of platforms.
Mary barra is remaking gms cultureand the company itself. What is giorgio globaland is this the end of the old platform strategy. Platform strategy provides unique and practical insights for all platform entrepreneurs. With a deep knowledge of how the role of cio has changed over the last five years, heller outlines traits that are important for cios to embody in their leadership strategy. Some of that is looking at multisided markets, like credit cards where charges to merchants enable subsidies and free cards for buyers. Its written by practitioners who have a background of working within platform businesses and now help companies incorporate their approaches. A decade ago, when general motors was losing ground in its home market, the cry from the executive suite was to not think of gm as a.
Platform strategy goodreads meet your next favorite book. Gms onstart platform is a market leader in the connectivity segment for the past 20 years, and the company has a total of 500 connectivity patents. Gm showed 11 future electric vehicles including the cadillac celestiq, a new handbuilt allelectric luxury sedan, and the. General motors relies on iot to anticipate customers needs. Gms goal is to design a global lineup with as much common components as possible, thus spreading engineering and research cost over more vehicles.
Gm stock value rebounds 15 percent during week of may 4 may 8, 2020may 9, 2020 10 things we want from the new chevrolet silverado may 2, 2020 trump includes general motors in new covid19. It has paid back more than twothirds of the funds it received from the. Chan kim goodreads author shelved 31 times as businessstrategy. He also gave her the authority to reshape the hr department. Gm aims to have just 4 platforms by 2025 motor authority.
Gm merch is a multiplatform mobile application designed to provide your company with visibility over your routes and customer status and also provide your sales and service teams, with detailed information about their route plan. Its ev day presentation aims to detail the companys full electrification strategy. Gms vice president of global strategy, michael ableson, moves to a newly created position of vice president of electric vehicle infrastructure. A report from ihs automotive concludes gms global vehicle development could even be better off. Gms new product strategy will keep platforms longer in. With greenmile merchandiser, your professionals can update delivery status, collect pod information, access voice navigation and even update customer service. Earlier this year, an fca global platform strategy summary sheet was briefly shown on social media. This authoritative book explains how platforms connect different customer groups to enable transactions, allowing businesses. The first trilliondollar companies are platformbased. Et april 16, 2016 head of global strategy talks about driverless cars, ridesharing and the.
The americanbased international automotive conglomerate general motors gm underpins its many vehicle models with various platforms. General motors company gm has a generic strategy porters model that ensures competitive advantage amid increasing competition in the global automotive industry. Now, she brings together a number of the leading researchers in the area of platform strategy. Gm unveils a new electric vehicle platform and battery in bid. The books homepage helps you explore earths biggest bookstore without ever leaving the comfort of your couch. General motors to hold electric vehicle day wednesday the. Gm is already rolling out windows server 2008, and it will launch win 7 without much use of thirdparty deployment tools, gutmann says, leveraging microsofts management tools. It discusses the fundamentals of business and covers almost all aspects that you need to know about the business. About 70% of gms applications are window 7 ready, and kline says hes leaning on the laggard vendors, such as sap. Learn the definition of a platform business model and why the platform is the.
Dec 03, 2009 gm is already rolling out windows server 2008, and it will launch win 7 without much use of thirdparty deployment tools, gutmann says, leveraging microsofts management tools. Product family strategy and platform design optimzation. When i think about the internet of things iot, i think of three things. Gms nextgen d2 platform to support at least 12 nameplates. The d2 architecture is set to underpin more than 2. About 70% of gm s applications are window 7 ready, and kline says hes leaning on the laggard vendors, such as sap. Michael porters model indicates that competitive advantage is created through a generic strategy that the company effectively applies in relation to variables in the target market.
General motors to hold electric vehicle day wednesday. View the 2019 platform strategy summit event page here. Gm faces a series of challenges in bringing the vehicle set strategy concept to life, namely complexity and cost hurdles. Learn the new rules of strategy for a platform world, or begin planning your exit. Platform strategy and millions of other books are available for amazon kindle.
The automaker is trying to assure investors is can compete. Product family strategy and platform design optimzation olivier l. Charting gms course on the road to new mobility greg gardner, detroit free press published 11. In her pioneering book platform leadership with michael cusumano, gawer gave us the strategy of building coalitions of customers, suppliers, and complementors.
Oct 31, 2016 consider general motors and the 2011 earthquake in japan. Aug 27, 2009 additionally, little mention is made of gms circle of sick suppliers other than delphi, the troubled unit that gm spun off in 1997. He is also the youngest person to be ranked by thinkers50 india among the top 50 thinkers globally of indian origin. Platform strategy is the clearest, most comprehensive and most practical book about platform businesses available today what they are, why theyre important and how to create them. The aim of this research service is to provide a strategic overview of the general motors company that identifies and interprets factors contributing to the organizations success. How to create uncontested market space and make the competition irrelevant by w. This article and the book on which it is based, the business of platforms, build on. Gms new strategy echoes vw, which is also hoping to use its global scale to push a large number of electric vehicles on a single platform, increasing its chances of making a profit from the new. Gms strategy for the autonomous car president dan ammann talks about what the company is doing and what the timetable is executives from gm, j. Steve schwinke, a member of the original design team for general motors onstar service and director of its global connected customer experience unit, has this to say about how gm leverages the internet of things to deliver products and services that consistently ensure the safety and security of its customers.
Enter your mobile number or email address below and well send you a link to download the free kindle app. Enjoy a great reading experience when you buy the kindle edition of this book. In almost every sector, traditional businesses are under attack from digital disrupters that are effectively harnessing the power of communities. In platform strategy, laure claire reillier and b during the last decade, platform businesses such as uber, airbnb, amazon and ebay have been taking over the world. Gm unveils a new electric vehicle platform and battery in. A decade ago, when general motors was losing ground in its home market, the cry from the executive suite was to not think of gm as a u. Vehicle applications heres how we expect gm will use the four vehicle. Sangeet paul choudary is a singaporebased entrepreneur and author of the blog platform thinking.
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